Privacy policy
Last updated: October 2026
This Privacy Policy explains what personal information Versatile S & R, LLC ("Versatile S & R", "we", "us") collects when you visit versatilesandr.com or buy from us, how we use it, who we share it with, and the choices and rights you have. We are the business responsible for your information (the "controller" under European law).
The short version: we collect what we need to make and deliver your order and to run our store. We never sell your name, email, phone number or the photos you send us. We use advertising tools such as the Meta pixel to show our ads, and you can turn that off. You can ask us to see, fix or delete your information at any time by emailing info@versatilesandr.com.
1. Information we collect
| Type | Examples | Where it comes from |
|---|---|---|
| Contact and order details | Name, email, phone number, billing and shipping address, order history, items ordered | You, at checkout or in your account |
| Payment details | Payment method type and the last 4 digits of a card. We never see or store your full card number. | Shopify Payments, Klarna, PayPal and other payment providers |
| Your designs and uploads | Logos, photos, artwork, wording, size and color choices, design-tool files, quote-form uploads | You, through our design tool, quote forms, email or chat |
| Messages | Emails, chat messages, texts, quote requests and anything you include in them | You |
| Reviews | Your rating, review text, photos, first name and last initial | You, through Judge.me |
| Marketing choices | Whether you signed up for emails or texts, and how you interact with them (such as opens and clicks) | You and Klaviyo |
| Device and browsing information | IP address, browser and device type, approximate location (city or region from your IP), pages viewed, items added to cart, how you arrived at our Site | Automatically, through cookies, pixels and similar tools (Section 4) |
We don't intentionally collect sensitive information such as health data, government ID numbers or precise GPS location. Please don't include those in messages or uploads.
2. How we use your information, and our legal reasons
People in the EU, UK and some other places have a right to know the legal reason ("lawful basis") for each use. Ours are shown in the right-hand column.
| What we use it for | Legal reason |
|---|---|
| Take payment, design and make your item, send proofs, ship it, and give you tracking | To perform our contract with you |
| Answer your questions, handle returns, damage claims and warranty requests | To perform our contract with you |
| Send order and shipping updates by email or text | To perform our contract with you |
| Send marketing emails and texts | Your consent (you can withdraw it any time) |
| Show our ads on social media and measure how well they work, using cookies and pixels | Your consent where the law requires it, otherwise our legitimate interest in promoting our business |
| Understand how people use our Site so we can improve it | Our legitimate interest in running a good store |
| Prevent fraud, spam and abuse, and keep the Site secure | Our legitimate interest in protecting customers and our business |
| Display reviews you post | Your consent |
| Keep tax and accounting records, and respond to legal requests | To meet our legal obligations |
| Enforce our Terms or defend legal claims, including copyright claims about uploaded content | Our legitimate interest in protecting our rights |
We don't use your information to make automated decisions that have legal or similarly significant effects on you. Our payment providers use automated fraud screening, which may block a suspicious transaction.
3. Who we share it with
We share information only with companies that help us run the store, and only what each one needs. They are contractually required to protect it.
| Company or group | What they do for us | What they receive |
|---|---|---|
| Shopify | Hosts our store, checkout, payments, customer accounts and chat (Shopify Inbox) | Order, contact, payment, device and chat information |
| Payment providers: Shopify Payments, Klarna, PayPal (when offered) | Process payments and pay-over-time plans | Order and payment details. If you choose Klarna, Klarna may also check your eligibility under its own privacy notice |
| Klaviyo | Sends our emails and text messages | Name, email, phone number, order history, marketing choices |
| Meta (Facebook and Instagram), through the Flexify app | Shows our ads and measures their results | Device and browsing information, and events such as purchases. Only with your consent where the law requires it |
| Judge.me | Collects and displays reviews | Name, email, order details, your review |
| Sign Customiser | Runs our neon design tool | Your design choices and uploads |
| Hulk Form Builder | Runs our quote and contact forms | What you type and upload in the form |
| Printify and its print partners | Print and ship some wall art orders | Name, shipping address, order details, artwork |
| Our production partners and manufacturers | Make your neon signs, mirrors and rugs | Your design, order details and, if they ship directly, your shipping address. Some are located outside the US |
| Shipping carriers (such as USPS, UPS, FedEx and DHL) | Deliver your order | Name, shipping address, phone number |
| hCaptcha | Blocks spam bots on our forms | Device and browsing information |
| Instafeed | Displays our Instagram posts on the Site | Basic device information when the feed loads |
| Lawyers, accountants and insurers | Professional advice | Only what's needed |
| Government or law enforcement | When required by law, a court order, or to protect someone's safety | Only what's legally required |
| A buyer of our business | If we sell or merge the business | Customer records, under this same policy |
We never sell your name, email, phone number, address or uploaded photos. Our text-message sign-up information and phone numbers are never shared with third parties for their own marketing.
4. Cookies, pixels and ads
Cookies are small files stored on your device. Pixels are small pieces of code that tell a company like Meta when you visit a page or buy something.
- Needed cookies make the cart, checkout and login work. They can't be turned off.
- Analytics cookies (Shopify Analytics) show us how people use the Site.
- Marketing cookies and pixels (Meta) let us show you our ads on Facebook and Instagram and see which ads work.
Visitors from places that require consent (such as the EU, UK and California) see a cookie banner where you can accept or decline analytics and marketing cookies. You can change your choice any time with the "Cookie preferences" or "Your privacy choices" link in our footer, or by clearing cookies in your browser. Shopify's full cookie list is here.
Some US state laws call sharing browsing data with ad companies "selling" or "sharing" personal information, or "targeted advertising." You can opt out using the "Your privacy choices" link, or by emailing us. We also honor the Global Privacy Control signal: if your browser sends it, we treat it as an opt-out for that browser.
Do Not Track: browsers' older "Do Not Track" setting has no common standard, so we don't respond to it. We respond to Global Privacy Control instead.
5. Emails and text messages
- Emails: we send marketing emails only if you sign up. Every email has an unsubscribe link.
- Texts: we send marketing texts only if you agree, by checking an unchecked box or texting a keyword. Agreeing is never required to buy. Reply STOP to stop, HELP for help. Message and data rates may apply. Full SMS terms are in Section 15 of our Terms of Service.
- Order and shipping updates are still sent after you unsubscribe from marketing, because they're part of your purchase.
6. Your photos, logos and designs
Custom products mean you trust us with personal photos, including photos of family members, children and pets.
- We use them only to design, make, ship and support your order.
- Only our team and the production partner making your item can access them.
- We don't sell them, post them, or use them to train AI.
- We don't post finished products showing a person's face, a child, or private details without your written permission.
- We keep your files for 2 years after delivery so we can handle warranty claims and reorders, then delete them. If you ask, we'll delete them sooner, as soon as your order and any open warranty claim are finished.
- If you upload a photo of another person, please make sure they (or their parent or guardian) are OK with it.
7. How long we keep information
| Information | How long |
|---|---|
| Orders, invoices and payment records | 7 years, for tax and accounting laws |
| Uploaded photos, logos and design files | 2 years after delivery, or sooner if you ask (Section 6) |
| Customer-service emails, chats and quote requests | 3 years after our last contact |
| Email and text marketing list | Until you unsubscribe. We then keep only your email or number on a "do not contact" list so we don’t message you again |
| Reviews | As long as they're displayed, or until you ask us to remove them |
| Cookies and pixel data | From the end of your visit up to 2 years, depending on the cookie |
We may keep information longer if the law requires it or to resolve a dispute.
8. How we protect your information
Our store runs on Shopify, which encrypts checkout and meets the payment card industry's security standard (PCI DSS). We limit access to your information to people who need it, and use strong passwords and two-step login on our accounts. No system is perfectly secure. If a breach affects your information, we'll notify you and the authorities as the law requires.
9. International transfers
We're based in the United States, and our providers and production partners may be in the US, Canada, China or other countries. If you're outside the US, your information will be transferred to and handled in countries whose privacy laws may differ from yours. When we transfer information from the EU, UK or Switzerland, we rely on safeguards such as the European Commission's Standard Contractual Clauses or the EU-US Data Privacy Framework, through our providers' data protection agreements.
10. Children
Our Site is not meant for children under 13, and we don't knowingly collect their information. You must be 18 or older (or have a parent or guardian's permission) to buy. If you believe a child under 13 has given us personal information, email us and we'll delete it. Photos of children that a parent or guardian sends for a custom order are handled as described in Section 6.
11. Your privacy rights
Everyone, wherever you live, can ask us to:
- tell you what personal information we have about you, and give you a copy;
- correct information that's wrong;
- delete your information (except what we must keep by law, such as order records);
- stop sending you marketing; and
- stop sharing your browsing data with advertisers (Section 4).
US residents. Depending on your state (for example California, Colorado, Connecticut, Maryland, Oregon, Texas or Virginia), you may also have the right to: get your data in a portable format; opt out of targeted advertising and the "sale" or "sharing" of personal information; and appeal if we decline your request. To appeal, reply to our decision with "Appeal" in the subject line, and we'll respond within 60 days. If you're unhappy with the result, you can contact your state Attorney General. We won't treat you differently or charge you more for using your rights. California residents can also ask for a list of companies we shared information with for their direct marketing in the past year. We don't share it for that purpose.
EU, UK and Swiss residents also have the right to: restrict or object to our use of your information (including any use based on legitimate interests); data portability; withdraw consent at any time, without affecting earlier use; and complain to your local data protection authority (in the UK, the Information Commissioner's Office).
Canada, Australia and other countries: you can access and correct your information and complain to us or your national privacy regulator.
How to make a request: email info@versatilesandr.com with the subject "Privacy request", or mail us at the address below. We'll confirm your identity by matching details with your order or account (we may ask for your order number), and answer within 30 days (45 days in some US states, and we'll tell you if we need more time). You can use an authorized agent; we may ask for proof they're allowed to act for you.
12. Sensitive data and "selling" data
We don't knowingly collect sensitive personal data, and we never sell it. We don't sell your contact details or uploads for money. The only "sharing" some laws may count is the ad pixel described in Section 4, which you can turn off.
13. Links to other sites
Our Site links to other sites such as Instagram, TikTok, Facebook, Pinterest and payment providers. Their privacy practices are their own; please read their policies.
14. Changes to this policy
We'll update this policy when our practices or the law change, and change the "Last updated" date at the top. If we make a significant change, we'll post a notice on the Site or email customers before it takes effect.
15. Contact us
- Business: Versatile S & R, LLC
- Address: 3261 Old Washington Road, STE 2020, Waldorf, MD 20602, USA
- Email: info@versatilesandr.com (subject: "Privacy request")
